IT SUGAR and Candy Pop Kick off Miami Swim Week with Model Izzy Metz
Over Miami Swim Week, IT SUGAR and Candy Pop kicked off the weekend with a fun and flirty in-store activation in celebration of the official launch of the Patriotic packaging for summer. The event at IT SUGAR’s all new Lincoln Road store, focused on COOKIE POP M&M’S Minis® and CANDY POP SNICKERS® red,white and blue summer wrap design. The event was hosted by model Izzy Metz who hit the hottest runways during Swim Week.
Influencers such as Sophie Schaffer, Seraiah Wells, Kalena Kelly Rossop, Vera Rebekka, Isabella Loren, Owen Lindberg, Halle Wangler and more joined Izzy in the sweet, snacking pop-up event, along with brand CMO and resident snacking expert, Adam Cohen. Miranda Lara spun tunes at the fete for a great afternoon vibe in Miami Beach. A portion of the proceeds from the popcorn also are donated to Ryan Seacrest Foundation, focused on their Children’s Hospital Network of broadcast centers.
El Cristiano Tequila Miami-themed cocktails were also featured, reflective of the red white and blue popcorn launch
SNAX-Sational Brands’ premiere popcorn brand, inclusive of Cookie Pop, Candy Pop and Cereal Pop…
